Part 2: Why the INAX Live Museum is increasing its visitor numbers
Many corporate museums are facing stagnant visitor numbers.
The exhibits are well-organized, the building is impressive, and the philosophy is clear.
But the population is not increasing.
Among these, there is one facility that is steadily increasing the number of visitors.
That is the INAX Live Museum.
Why does this facility continue to grow?
In conclusion,Because we are designing a "chain of experiences" rather than an exhibitionis.
1｜ It is not an exhibition facility but an "active entity"
Many corporate museums
- List the company's history
・Display representative products
・Explanation using timelines and panels
This tends to be the structure.
I can understand it, but it's hard to remember.
It ends up being a "one-time-enough" experience.
On the other hand, the INAX Live Museum is different.
There's always something happening.
There's always someone participating.
It is constantly being updated.
This "volume of activity" is the essence of increasing visitor numbers.
2｜ The vast range of hands-on programs
■ Open participation: Mosaic tile making class
No reservations are required, so you can just drop in.
It can be experienced by anyone, whether they are traveling or just happen to be stopping by.
The important thing here is,Allowing for contingencyis.
The design allows it to naturally fit into the tourist route.
■ Reservation required: Mud ball class
Touch the soil.
Polish up.
Let it shine over time.
This is not just a workshop.
This device allows visitors to experience the origins of our materials company through their sense of touch.
Instead of explaining the product,
Face the material itself.
The fact that the company's philosophy and the experience are aligned is extremely powerful.
■ Special exhibitions, symposiums, and concerts
・Symposiums linked to special exhibitions
・Christmas Concert
・Seasonal events
We don't make museums "quiet places."
Music plays, discussions happen, and people gather.
The space is always filled with "happenings."
3. Child-centric design
The mud pool event is iconic.
A space where children play a central role
Call on parents, call on families, call on communities.
And childhood experiences
This creates long-term brand memory.
This is not just an event.
Cultural strategies to nurture future customersis.
4. Connecting to B2B customers
The INAX Live Museum is a facility open to the public,
・Tours for corporate customers
・Linked with factory tours
・Corporate Program
We also carry out this program.
In other words,
- Public Relations Facility
- Educational facilities
- Sales equipment
It has this three-layer structure.
Not only general visitors,
The experience is also available to corporate customers.
It conveys the brand in a three-dimensional way.
5｜ Don't wait, go outside
Many museums are waiting.
But that's not the case here.
■ On-site lessons at local elementary schools
Teaching how to make pottery.
Communicate the appeal of the materials.
■ Mud ball class at the airport
The event will be held at Chubu Centrair International Airport.
This is a branded "on-the-go experience."
Before you come to the facility,
Make contacts externally.
This experience will lead you to this facility.
6｜ A sustainable model of regional collaboration
In cooperation with surrounding corporate museums,
We are planning a tour with a travel agency.
Rather than attracting customers alone,
Turn the entire area into a destination.
This is very strategic.
The idea is to attract customers through an "area" rather than a "point."
We are developing the entire region as a cultural sphere.
7｜ The idea of collecting
This is the essence of this facility.
・Mallorca-style tiles at the Portuguese Pavilion at the Osaka Expo
・Nippon Yusen Terracotta
・Mosaic mural at Maruei Department Store
・Mosaic mural at Kagome headquarters
We salvage and preserve building materials that would otherwise be discarded.
It's not just a display of our products.
A base for preserving the history of modern Japanese architectural materialsIt has become.
Preservation activities themselves are cultural investments.
8 | Why are visitors increasing?
To summarise, the strengths can be summarised as follows:
- The experience is multi-layered
- Involving children
- Attracting B2B customers
- Going outside
- Collaborating with the local community
- Continue collection activities
In other words,
Don't finish it. Keep moving.
The museum is an "active entity" rather than a "building."
This is the biggest reason.
9｜ The Essence of Successful Corporate Museums
The corporate museum is
・The project does not end with the construction of a building.
・Just arranging the exhibits is not enough to complete the project.
- Great design alone is not enough to make something work.
The important thing is,activity designis.
When the space, program, and management philosophy are aligned,
For the first time, the number of visitors will increase.
The INAX Live Museum is a good example of this.
Translating corporate culture into space,
It is being circulated as an experience.
That's why it continues to be supported.